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Strategic Communications
About Me

About Me

Hi! My name is Rachel, but I usually go by Rae. I am an experienced communications professional located in Norfolk, Virginia. Over the past 10 years, I've worked in a variety of industries to design websites, manage content strategy, and optimize digital product offerings.


I recently obtained my M.A. in strategic communication, where my research explored how to connect and engage with target audiences across demographics and mediums.

In my free time I serve on the board of CHS, an amazing local org that helps keep pets (and their humans) healthy and happy. I also enjoy hiking with my family, playing with makeup, beautiful spaces, and deep conversations over fancy coffee. Lately I consider myself an I/ENFJ, house Ravenclaw, and a rather serious proponent of the Oxford comma. 

Work Experience

Work Experience

2023 - Current

Senior Web Content Administrator | Elevance Health

Supports website and digital product optimization across nationwide healthcare marketplaces. Partners with content strategy, designers, and IT developers to enhance, evolve, and maintain digital experience and engagement platforms.

2016 - 2023

Web Content & Media Specialist | Old Dominion University

Designed websites and produced digital solutions for clients. Managed content and assets for 50K+ page website. Captured and analyzed data for optimal site performance and campaign strategy. Wrote and edited branded UX copy/microcopy. Established and implemented web and accessibility standards. 

2015 - 2016

Social Media Coordinator | SR Social Media Management

Contracted remotely to consult on social media strategy, produce original content, establish editorial calendar, broker strategic partnerships, and facilitate brand engagement for a diverse portfolio of clientele.

2015 - 2015

Marketing Coordinator | Stephens & LaRoche Financial Partners

Directed company marketing to reach targeted prospects by advertising, content marketing, managing print/digital collateral, planning outreach, and coordinating events.

2014 - 2015

Communications Manager | Toby's Dream Foundation

Managed communications and public relations. Maintained website, managed social media, coordinated events, promoted fundraising campaigns, wrote press releases, and more. 

  • Content Management Systems, Digital Asset Management, Information Architecture

  • Google Analytics, SEO

  • Website Design, UX/UI

  • Audience & User Research

  • Social & Digital Content Strategy

  • ADA Accessibility & Industry Compliance

  • Photography, Videography, Graphic Design

  • Copywriting & Editing

  • Marketing, Public Relations, Journalism



May 2023

Old Dominion University

Master of Arts - Lifespan & Digital Communication


Regent University

Bachelor of Arts - Strategic Communication

Contact Me

Contact Me

Want to work together? I do freelance and pro bono projects on a case-by-case basis! I can help you identify your needs to craft a targeted multimedia experience for your ideal audience. 

web design • social media • press/media • copy • ads • blogs • videos • podcasts • print collateral • merchandise • event design • & more

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